What is advertising? It is making yourself known. Hopefully well-known and well-thought-of. Branding is making your logo instantly connect the viewer with your company.
The key is communication. Today there are many avenues on which a company or individual can communicate. There is television, radio, internet, magazines, billboards, brochures, business cards, convention booths, flyers, et al. It is normally the job of marketing to choose the best methods for reaching and connecting to the buying public.
It is also incumbent upon a marketing team to do the most for the company within the allocated budget. Sometimes the budget limitations require the marketing team to be very creative. Fortunately, the internet has opened up some new and interesting possibilities for building and maintaining business relationships. Since it is quite dynamic only those marketers who stay current on those changes, can be consistently effective. That is one reason that even in-house marketing teams will pull in outside experts for advice, assistance, as well as campaign management and maintenance.