Marketing

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MARKETING STRATEGIES FOR YOUR BUSINESS

SEO | Social Media | Email Marketing

MARKETING STRATEGIES FOR YOUR BUSINESS

SEO | Social Media | Email Marketing

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MONITOR YOUR CAMPAIGN RESPONSES

ADJUST THE CAMPAIGNS BASED ON SUCCESS

REPEAT, ENHANCE AND STRENGTHEN WHAT WORKS.

GOOD MARKETING LEADS TO BUSINESS GROWTH

RESULTS CAN BE MEASURED

MORE TRAFFIC, MORE SIGN-UPS

MORE INCOME!

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USING EVERY AVENUE AVAILABLE

POSSIBLE CLIENT

REACH EVERY

Get well known and well thought of by your buying public. Regarding the internet this includes a number of skills.

Cyndi Seidler is skilled using content marketing and blogging, conversion rate optimization, email marketing, pay-per-click (PPC) marketing, search engine optimization, social media management, and web analytics. What more could you ask for?

What is Content Marketing and Blogging?

BLOG is short for Web log, blogs are part journal, part website. Typically the newest entry (blog post) appears at the top of the page. The information in the Blog is the content. WordPress, as a type of website, is a Content Management System (CMS) which is a system that allows changes to content without programming skills and knowledge. To further assist ranking in search engines like Google or Bing, the content is important as well as “unseen” information in Content Tags. In HTML code these would be Header and Alt Tags. That information is “seen” by the search engine spiders but not by the viewing public on your site.

What is Conversion Rate Optimization?

CONVERSION is a person who visits your site or page doing what your hope they do. That could be to sign up for your newsletter for example. CONVERSION RATE measures the percentage of visitors who CONVERT and that percentage is compared to a previous time period. For example 1% converted last week and 2% this week shows the RATE increasing. The more it goes to 100% the better it is optimized.

What is E-mail Marketing?

E-MAIL MARKETING is an effective and cost effective way to send email to lists. Various email lists and campaigns are carefully tracked to see what works best. These systems can be automated in some cases.

What is Pay-Per-Click (PPC) Marketing?

PAY PER CLICK (PPC) is the most common type of search engine advertising cost structure used in search engine marketing. Google, Yahoo, MSN, and many more search engines all use PPC.

What is Search Engine Optimization?

SEARCH ENGINE OPTIMIZATION (SEO) is making your site work well with Search Engines to enhance your ranking for your relevant search terms. It is tricky as different search engines have different algorithms so weight various things differently. In the game to stand out against the competition you can pay for listings (PPC) to show up on top when certain terms are searched or your can get very clever on what is valued by the search engines and optimize the site to help with your ranking. Two important factors that rank highly in all major search engines: 1) Link Popularity (how many websites – and how highly ranked those sites are that link to you), and 2) Relevant Content (how pertinent your site or page information is to a particular search).

What is Social Media Management?

SOCIAL MEDIA MANAGEMENT is a overseeing the site information delivery to Internet-based communities that allow users to interact with each other online. This includes web forums, wikis, and user-generated content (UGC) websites. However, the term is most often used to describe popular social networking websites like Facebook, Twitter, LinkedIn and Pinterest.

What are Web Analytics?

WEB ANALYTICS are data collected about site and page traffic, new visitors, how they go from page to page, what pages are seen most, etc. This data may be easy to collect but the challenge is in knowing how to use it to tweak the site to work for you better.

There is much to know about internet marketing and an experienced marketer is extremely helpful in managing your site and driving traffic that converts. There is software that helps but it still takes a sharp-eyed and experienced person to continually improve the results. If your site is important to your business, a pro like Cyndi is highly recommended.