Design for print, whether digital or offset, should be engaging to the viewer. It should pleasantly grab attention and most importantly COMMUNICATE. Though there are technical things for the designer to know the communication is senior. If the entire communication is aesthetic the message may stick with the viewer. When there is only a single-sheet flyer or a 3-inch by 5-inch ad for viewing the designer must be a very good communicator.
Web design has different technical knowledge and requirements but the communication part is still the most important aspect. Sites today employ static information and images but also use dynamic delivery with motion and video to send the message. When done well as in any advertising, they invite a response. The desired response may be to buy something, sign up for something, or share the site with friends, etc. To accomplish the goal again requires engaging, aesthetic, and quality communication. That is why working with our experienced website team will work for your business.
Another consideration regarding a web site is that it be easy, logical or intuitive to navigate. Large sites therefore, require good planning at the outset. Good planning should always include the target market you want to reach. This may be obvious but businesses that really do not know their public such as age, preferences, education and so forth, can waste much of the advertising budget.
The same communication skills work with web just as with print but the delivery method changes. A print ad in a magazine must communicate quickly and nothing moves to grab attention so the image and words must do the job. Usually the magazine is at least targeted toward a particular public or industry that should match your target market. A web site is generally available to just about anyone but getting your public to find it requires marketing skill.
If you build an eye-catching, intriguing or beautiful book cover it is best that is be seen by the potential buyer. If the buyer is finding it on Amazon or some other source of digital books, a very small image may be all that is seen on a screen so it better work at a small size as well. Only experienced book designers know such pitfalls.