Print Design



The printing industry has been changing with technology over the years. Standards based on the Adobe’s Postscript Language and Portable Document Format (PDF) have made the job of designers and typographers somewhat easier.

The designer still has to know the industry and what each printer requires to get the job done without a hitch but the specs can be known once the printer has been decided upon — just ask him.

My designs have appeared on billboards, the sides of trucks, as backgrounds at conventions, on posters, in books and on book covers, business cards, magazines and web sites. It is always gratifying to see the finished product and have pleased clients.

In working with a number of traditional or offset printers over many years, the experience has taught me something about papers, best line screens, inks, spot colors and trapping (the overlap between two solid colors) requirements that may vary with the press used, and a host of pre-press issues. Today, the book industry particularly, is going to digital printing with Print On Demand (POD). This brings some new things to consider at the design end of the production.

On this site, I would simply divide PRINT DESIGN into LOGOS, ADVERTISING, and BOOKS. I would put illustrations in with logos as the same software is generally used. Other printed items like menus, CDs, newsletters, etcetera, will be included in the advertising section.

Adobe licenses the use of PostScript which is a print industry standard and used in many output devices such as desktop printers, film output devices and direct to plate machines, it has the print industry covered. The Adobe Suite is fully integrated to prepare print projects, illustration work, and even traditional web work as well as movie editing and special effects. It is our software of choice for many of our projects.

Preparing digital books for internet transmission requires other knowledge and software as experienced book designers know. Getting a book to look good and work well on a Kindle or iPad is not the same as it is for print. Some publishers or authors want to go directly to POD printing while other go directly to digital sales online. Many do both to get the most exposure and sales possible.